When you’re considering using a guest posting service, be sure to consider the benefits and drawbacks. Depending on the blog you choose, your content will need to be of high quality to fit your brand. Otherwise, you may find yourself spending a lot of money for an article that doesn’t get any exposure. Ultimately, it comes down to what you want from your marketing strategy. If you’re looking for backlinks and referral traffic, guest posting may not be worth the effort.
Blogs with a Domain Authority of 50+ can’t provide backlinks
If you’re looking for a way to increase your domain authority, a guest posting service is an excellent choice. A website’s domain authority is a ranking factor determined by its backlinks. Moz rates domain authority on a scale of 0-100. A score of 100 is the highest. Your content will also benefit your website by being shared across the internet. It will help you establish yourself as an expert in the industry and encourage readers to click your links.
If you want to boost your domain authority, you should target paid guest posting sites that have a high DA. Blogs that have a high DA will rank higher in SERPs, and you’ll have a better chance of being seen by users. Using these tools is an excellent way to find high-quality websites that will help you rank higher. Using these tools will allow you to find blogs that have a high DA and will provide quality backlinks.
The success of your blog outreach campaign depends on the quality of the links you can offer. Make sure your outreach emails reference the best long-form content on your site. Also, make sure the links go live as quickly as possible. Then, use tools like CognitiveSEO to look for contextual links in the body of your guest post. Contextual links carry more link juice and establish your relevance factor. Not only do they increase CTR but they also create a better user experience.
Blogs with a lower Domain Authority can’t provide backlinks
There are many reasons to avoid guest posting. Not only are these posts low-quality, they lack insight and are not affiliated with a real author. Furthermore, most guest posts feature links to spammy affiliate sites. While blatant spam is easily detected, subtle link spam can slip past the spam sniff test. Typical examples of such spam are keyword-rich links and duplicated content of other articles on the website.
You shouldn’t expect blogs with a lower Domain Authority to offer backlinks through guest posting service. Building trust and increasing Domain Authority takes time. Food blogs typically start out in the single digits. Google doesn’t know whether to trust them. So if you are planning to write for food bloggers, be sure to pay attention to the Domain Authority of the site that’s offering the guest post service.
Using tools like Majestic can help you find the best blog to submit your guest post to. It shows which sites are providing high quality backlinks, as well as which ones are low-quality and will only hurt your rankings. For example, category #1 blogs have a high Domain Authority and are often well-read in their industry. While category two and three blogs don’t require the best work, they will make you look spammy.
Blogs with a lower Domain Authority can’t provide referral traffic
You can use guest posting to attract genuine traffic and build your Domain Authority, even if your blog doesn’t have a high Domain Authority. A top-quality blog with a high Domain Authority can still benefit from guest posting. Simply submit a guest posting request through the website. Include your proposed topic and details of the post. Once approved, the post will be published on the desired blog.
In order to get high-quality referral traffic through guest posting, you should make sure the site you’re writing for has high Domain Authority. You can check by visiting its Pinterest profile and looking at its activity section. You can also see the number of visitors who’ve pinned directly from your blog pages. Ideally, the site has a higher Domain Authority than your own.
Conclusion
It used to be easy to request a guest post on a blog with a lower Domain Authority, but that’s no longer the case. There are many ways to generate high-quality, relevant referral traffic, but you’ll need to be sure to do some research beforehand. Regardless of how you choose to promote your site, make sure your content is relevant and up-to-date. Don’t forget that you’ll need to create a marketing strategy to promote your blog, so it’s important to carefully consider the way you plan to use the guest post service.
