As a business owner, if you’ve ever thought about making an app for your business that will help you get your products and services to more customers but found the whole thing was just too overwhelming, you are going to love this post. We are going to show you how to create an app in 9 simple steps.
You start a business and dream of having an app for your company. It would really give your brand a boost and improve customer loyalty. But you are faced with a huge problem – how do you design, build and distribute your app?
Maybe you already have an app in mind, but don’t know how to create it? Do you have even basic knowledge about coding? Or maybe you are looking for the best way to prepare the app development for your business? These questions just show that businesses often struggle to figure out how to make an app for their business.
In this blog post, we will explore the process you need to follow to go about building a mobile app for your business.
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Step 1: Define your goals: why do you want to create an app?
An app is a great marketing tool for your business. So it’s important that you define your goals before you get started on building your app. Why do you want to create an app and what is the purpose of it? Everybody has different reasons for creating an app so make sure you’re clear on why you want to make one and what you hope to achieve by doing so.
First, put your values into words. What do you want the app to do? What value will it bring to your business?
An app can be created for a variety of reasons, for example to solve a specific problem and make it easier for a company’s customers. But it can also be a standalone business idea on its own. Regardless, it is important that you see the app as an extension of the business idea, with a clear purpose that really benefits the user.
It’s easy to spend time thinking about what other people might like or need. But if you’re intent on creating something for your business, it’s better to ask yourself direct questions. For example, do you want an app that tracks sales and marketing efforts or you need the app to help you make sales?
Whatever your reasons are, it’s important to identify them so you can develop a more specific and detailed plan of action.
Step 2: Research your market and decide the type of app needed
If you want to make an app for your business, the first thing you need to do is research what will be helpful for your customers. There are thousands of types of apps out there and they’re not all right for every business. Be sure to select the type of app that makes sense for your business goals.
Carefully think about what purpose your app should have, then study the market so that you do not develop something that already exists as third-party solutions or can easily be solved with, for example, a mobile-adapted website.
When creating an app for your business, it’s important to do your research early. Look at the competitors in the market and what they’re doing that’s working.
Research the needs and habits of your target audience and decide on a comprehensive suite of features based on those observations. The popular template is to create a native mobile app (for iOS or Android) and a cross-platform responsive website with the same functionality. Make sure to keep up with the latest technology updates in the app industry.
Tip: Involve a developer from the research phase all the way to the finished app. The better the developer understands the customer’s needs, the better the end result.
Step 3: Hire a Qualified App developer(s)
Even if you have a great idea for an application, you will find launching it extremely difficult without the right resources in place. The way to go about it is to hire qualified app developers with proven mobile app development experience and a good track record of delivering successful projects.
App developers have the utmost responsibility of creating a user friendly and functioning app. There are many factors that have to be considered before releasing an app but there is no denying the fact that hiring a competent app development company makes the task easier. Hiring app developers means you don’t need to worry about all the phases of app development – including UI design, programming, QA testing, and project management.
What are your options?
You have 3:
Hire a freelance app developer – a very popular option thanks to the flexibility the option provides. Plus, hiring a freelance developer means you only pay for work done which is typically over a short period of time. And because most businesses do not necessarily have a need for hiring and keeping in-house app developers which would make no economic sense, working with freelance developers to build your business app is actually a smart business decision.
Work with an in-house app developer – If your organization has full-time app developers in your team then it makes sense to let them handle the job. Project management is easier with this option – you have tighter control over the project. However, the task of building such a team is demanding, expensive and except if you build tons of apps on a regular basis, then an in-house team of app developers is an unnecessary luxury you should avoid.
Hire vetted app developers – Working with freelancers is quite the risk, having a full-time app development team might not be feasible. So how do you get the peace of mind that comes with having your full-time app developer and also enjoy the flexibility and lower cost of hiring a freelancer? There is only one answer: allow a third party like Hiremotely to worry about all the hard work of sourcing, skill testing, vetting, and then presenting an eclectic range of only qualified top app developers with a wide range of experiences.
Step 4: Fund the project
Once you’ve hired an app developer and decided on the type of app you want to build for your business, the next step is to get it built. The first step is funding. Compare the funding options and pick the one that’s right for you. Should you decide to go with a pre-launch funding option, this will help you determine whether the app is likely to succeed and what features will be added in the future. Targeted funding will also let you know exactly how much money you need to get the app launched and what features will be added in subsequent updates.
Lack of funding has been the major bane of many app development projects so have this at the back of your mind. Make sure you make considerations for potential costs both internal and external when preparing your budget. Note that you would need funds to market the app as well as completing other forms of technical and administrative support.
In a situation where you don’t have the required funds you can create a minimum viable product (MVP) to secure collaboration and funding.
Step 5: App development
With a well-designed and user-friendly application, you can reach millions of users quickly and easily. That’s why more and more companies are interested in creating their own apps for iOS and Android. The process of app development is not easy, but it doesn’t have to be too complicated with a reputable app developer whose skills have been validated by your side.
There are three types of requirements the developer would meet: initial design, refinement, and production configuration. Initial design is work done before any coding starts. Refinement is when a programmer adds code to improve the functionality or fix bugs after it’s been built and deployed. Production configuration describes the steps a programmer must take to make an app build, install, and run smoothly on a customer’s device.
As an intending app owner, you might have an idea of how you want your app to look like. A great app developer would take your idea and transform it into actionable information that would serve as a roadmap to getting the app of your dreams.
When it comes to app design, your app developer knows what would make an impact in your given market. In any case, you can’t go wrong with a sharp looking, high-performance, intuitive app. The app developers should be skilled in using design tools like Adobe XD, Invision, Sketch – they would require them in building wireframes from your requirements. Other skills and requirements you should look out for in your developer include competence in API design, app architecture, database etc.
Production configuration – that is, the actual app build itself would require app developers proficient in front-end development, API development, and back-end development. The developer should be able to provide a schedule for reaching specific milestones as well as allow for suggestions and changes as the need be.
It is the responsibility of the app developer to create an amazing app and deliver it on time. Testing is an essential part of this process. Testing before and after launch ensures bug fixes and new features are passed along to users as quickly as possible. Before your app goes live, testing is carried out to ensure all features work as intended and are not causing any issues for users. Each version of an app has to go through multiple test versions before it can be released. These could include user research, field testing, bug fixing, and performance updates before it can see the light of day.
Step 6: Register and Publish your app
Registering your app gives you access to a Developer Facility as well as the ability to publicize your app on the App Store and Google Play Store.
To get your first app published you need to register a domain name and turn your website into an app. Once you have created the app you would need to submit it for review by Apple or Google. Your app will be considered for distribution if it meets criteria in the iOS or Android app store guidelines.
After approval, you are now ready to start selling your products or services. All you need to do is promote your app and track the number of downloads it gets. The more downloads your app gets, the more followers it gets, and the higher chance that someone will download it and become a loyal customer.
Step 7: Make sure your customers find it
The mobile app market is huge and growing. If you want to get discovered by the right people, you need to understand the best ways to get your app found by users.
There are three main ways – promoting your app through daily app promotions, blogging on your website or marketing forums, and creating acquisition campaigns. Promoting your app through daily app promotions will keep your app visible and easily discoverable even if you are not an expert app developer. Blogging will give you an opportunity to market your app to your target audience. An acquisition campaign is aimed at increasing the number of users that download your app.
Marketing should not be treated as an afterthought – it is a vital piece to the puzzle if you want your app development project to be a huge success. It is not uncommon for businesses to hire a marketing team to help achieve their goals. However, an experienced app developer can also help you through the process at least.
Step 8: Measure the success of your app
You can measure the success of your app by analyzing analytics data, including how often people download and use the app, whether they are happy with it and how often they get frustrated (because it’s not perfect).
You can also measure how well your app ranks in the App Store and Google Play Store by analyzing data related to downloads and user reviews. Users love to rate their apps and apps show up in the top rated lists of all the apps they know. The best way to know if your app is solving a problem is to measure its success; look at the number of downloads and reviews. But consider doing this not just for your own app but for any new application you think might be popular. Apps that get high ratings are more likely to be successful.
But you shouldn’t stop there. If you are using analytics correctly, you should also be looking at the overall impact your app has on the App Store or Google Play Store rankings. This may include determining if you were successful at increasing downloads by increasing awareness about your product or service, or if you were successful at decreasing app prices or creating price incentives for customers who were already using your app.
The goal of measuring success is to drive improvement and consolidate on the strengths of your app – you don’t want to be complacent in today’s highly competitive marketplace.
Step 9: Customer support and app maintenance
Continuous customer support is vital to a successful business. It gives you the opportunity to interact with users on a continuous basis to solve problems and offer suggestions. There’s often a gap between support and activity on an app, so founders should set up a dedicated team member to handle customer inquiries and reports directly on behalf of the company.
Even if your app is already good and having rave reviews, there would always be room for improvement. User demands are likely to change in the future, plus new competitors might get involved, and technology is evolving all the time.
Know that app development also includes security, features, and performance updates, as well as bug fixes, in addition to ensuring your app is compatible with the latest devices.
Conclusion
The current trend of using cell phones for all kinds of applications is changing the whole game of how we interact with the internet. Apps are popping up all over the place that are either showcasing a new or unique service or product, or simply providing a platform for people to exchange information or opinions.
There is a lot that goes into developing a business app. The combination of an innovative idea with a superb product is sometimes enough to attract the attention of the right investors and attract the right users. At the heart of all these is an app developer – not just any app developer, but experienced app developers with proven track records. The best app developers would do all the work for you – meeting all the needs required to research, conceptualize, fund, design, build, launch, test, market, monitor performance, maintain, and improve a modern business app.
