Digital Marketing

A Guide to Selecting SEO Software

When it comes to SEO, there are many ways you can go about it. You can become a pro in the matter and apply it to your website, or you can leave it to experts so they can optimize your page. Whichever path you take, you will need to know the basics of SEO and the importance of selecting the right SEO tool to accomplish this—even the pros themselves use them to make their lives easier. Here is a guide on how to select SEO software.

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Keyword Research

Keywords are one of the first things you work on for SEO. Keywords have the power to make or break your website because they determine the number of people that visit it. Keyword research is the process of looking up these focus terms that you can use in your website depending on your business niche. The right software will look up these keywords from your competitors’ webpage and suggest which ones are better for you.

Content Optimization

Additionally, content quality plays a major role in your page’s optimization. If your content is not relevant, then your website will tank. You have to make sure your content is on par with your business and the industry so that more people become interested in them. The content includes article topics, headers, meta descriptions, title tags, and alt text for images, among other attributes. The perfect SEO tool will help you come up with better ideas for your content in regard to the keywords it suggests for you.

Data Analytics

Moreover, data analytics is a must in SEO tools as it will tell you exactly what your page lacks or excels at. Analytics and metrics can tell you how well—or poorly— your website is performing. With the best SEO tools, you can get visualizations of these analytics in the form of graphs and lists to better understand what you need to improve in your website’s content. These representations should include information on your organic traffic, conversions, and user behaviors.

Backlink Profile

Backlinks are links that send you from one page to another. If your page has a lot of backlinks from spammy websites, your ranking on search engines will flop. The idea here is for the SEO tool to verify your backlinks and create a profile of them for your website. So, if your site has too many poor-quality backlinks, then your profile will have a poor backlink profile. A good SEO tool will compare your competitors’ backlinks so you can get a better idea of what you should be doing with your site.

Domain Authority

The domain authority of a website refers to how likely a page will rank high in a SERP. For example, Facebook will always be the first search result at the top of the first page of Google’s SERP. This is because Facebook has one of the highest domain authority scores out there due to its larger link profile, meaning Facebook has so many links under its domain, that it’s ranked at the top for domain authority.

User-Friendly Interface

Last but not least, another attribute a good SEO tool should have is a user-friendly interface. If a tool is not usable, then you’re going to waste a lot of time trying to make it work. This feature can have a great impact on your website’s reputation because if that’s how the tool works, then the results it provides will most likely be that bad as well.

SearchAtlas SEO Suite

At last, the ultimate software for SEO that checks all the boxes for the features mentioned above is SearchAtlas SEO Suite. SearchAtlas is an all-in-one SEO tool and digital marketing tool. It has everything from keyword research, data analytics, domain authority features, and is user-friendly for all to use. To top it off, it has its own apps for mobile devices and a Google Chrome extension.

So if you’re looking for the ultimate SEO tool to take your website from nothing to stardom, SearchAtlas SEO Suite is there to help.

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