Building an Effective SMB Website – 5 Key Considerations

When a small business owner is starting their venture, they need to prepare the ground for proper digital presence.

If you don’t properly present your enterprise to potential clients, you won’t be competitive enough to run the business race.

In the modern digital business environment, the business website is one of the key prerequisites of steady development.

In this article, we’ll show to you how to build an effective SMB website with well-organized features for increasing traffic and revenue.

1) Publishing relevant content

You can never publish enough of relevant content. SMB websites that provide additional value to its users are more likely to land more projects and clients.

When you create valuable and informative content, you show appreciation towards clients. They can learn from your articles, guides, infographics, analyses or other content bits. Also, you don’t startle them with aggressive ads or promotional calls to actions. The content you share will raise their interest in your brand and products. Once they start to like your content, you’re not far away from converting them into your loyal customers.

What’s more, SMBs that publish well-written and well-researched content usually get more shares, likes, and followers in social media.

Here’s what we suggest doing to produce cutting-edge and top-notch content:

  • Hire well-versed writers. Business owners usually don’t have enough time to write content. Therefore, hire freelance content writers for blog posts and a copywriter for the website copy. If you need a long-term collaboration, hire a full-time content writer.
  • Research your niche for SEO. It’s not important to write informative and stylistically enticing articles. You need to give your target audience the information they’re looking for. That’s why conducting niche-specific keyword research is a must. That way you’ll find out what your potential clients are searching most on the Internet and how to organize your content to help them.
  • Follow the current affairs. Reading the news and analyses from your industry is a good starting point in providing informative and relevant content.

2) Arranging information logically

As the content convinces accidental visitors to become your readers, make sure that they’re able to smoothly move around your website.

This means that you should arrange the website information in a logical order.

Many new SMB owners overdo with the amount of information on the homepage. What you need are the following features:

  • Who you are and what you do, explained in a nutshell (work with the copywriter on that one)
  • How much you charge for your services (highlight the price and product plans)
  • What sections there are one the website (five tabs with separate sections at most)
  • Visible tab for the Blog section (many websites still don’t place the blog tab in the main section tabs on the homepage, which is wrong).

Use simple sentences on your homepage and a lot of empty space to let the content breathe. Cramming a business website with too many details will push the customers away from the content and the website.

3) Highlighting the pricing and contact form

We can’t stress enough how important it is for an SMB website to make the pricing properly visible. Ideally, a visitors should be able to find out more about the pricing models in the first few seconds on your website.

However, SMB owners shouldn’t be aggressive with their promotion and sales.

So, what should you do with prices and rates?

The best option is to add a clearly visible tab named Prices or Plans or whatever title you prefer. When a visitor clicks on it, they’ll be able to see what products and services you offer and at what prices.

It’s vital to be transparent and accurate with prices. Avoid any hidden fees and stick to the prices that are on the website. If you want to change prices, add new numbers to the pricing section, as well. It’s extremely important not to mislead visitors and customers, especially when it comes to payments.

Additional two cents: make the contact form visible and easy to use. Just like with the blog section, if a reader needs to use the search field to find the contact form, it’s more likely they’ll just leave the website.

4) Keeping pages simple

Simplicity is the core of SMB website design. Adding too many visual elements, using long sentences, and packing websites with too many details is counterproductive.

When a website is loaded with unnecessary fluff, users may think that the owner is trying to trick them or that they’re not focused on their services.

In that light, don’t overdo with visuals (images, videos, infographics) and try to use as many original visual elements as possible. This means posting your original business photos instead of stock images and your authentic videos.

This will add to the originality and trustworthiness of your small business and the visual appearance of your website.

5) Ensuring responsiveness

The number of people who use digital content from gadgets and small devices has risen incredibly. Since we’re talking about hundreds of millions of people actively consuming website content from mobiles, SMB owners need to prepare for these changes.

First and foremost, they should go for a responsive website. As explained by the web experts from a Houston web design company, the more types of digital users you cover, the more traffic you can expect on your SMB website. Therefore, make sure that you allow various types of users to access your website from their devices.

Moreover, think about launching a mobile app, especially if you’re planning to sell products via your website. An app will let you remove some elements and give users a chance to order your products more easily.

Finally, measure the load time of your responsive website from mobiles and tablets to ensure that it loads fast and efficiently to keep visitors with you as long as possible.

Small businesses joining the Internet community need to know that the competition is fierce but there are numerous options to reach success.

If you prepare and publish great content, keep the pages simple, and add extra value to your users, you’ll increase your chances of ensuring a lot of traffic. As a result, your business will see steady growth and a constant revenue increases over the course of time.

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