Many companies are willing to embrace new technologies, and Swiss luxury watchmaker TAG Heuer is one of them. The company has partnered with the well-known nonfungible token (NFT) community surrounding Bored Ape Yacht Club as well as CLONE-X to create a smartwatch that displays NFTs and connects to crypto wallets such as MetaMask and Ledger Live.
TAG Heuer says the functionality of the TAG Heuer Connected Calibre E4 will be straightforward, with nonfungible tokens being transferred to it via a paired smartphone. The company’s smartwatch is set to support static and animated NFT artwork. Moreover, multiple NFTs can be transferred to the smartwatch at a time.
The company noted that NFT artwork could be resized and placed within three available designs within the smartwatch.
Current capabilities of the device and how it handles NFT artwork and display are outlined in a blog post from a luxury watchmaker.
Its device will also process the ability to connect to the blockchain and verify NFTs owned by the wearer. The luxury watchmaker described the feature in its announcement. The company said, “Verified NFTs are displayed in a hexagon with a cloud of particles gravitating around the image.”
What’s interesting, this new NFT functionality is set to be available as a free update to all TAG Heuer Calibre E4 owners through Apple’s App Store and Google Play.
The company continues to grow in the Web3 space utilizing a team of in-house developers for blockchain-related projects. Last month, the company partnered with BitPay to begin accepting payments in Bitcoin and eleven other cryptocurrencies.
Such watches aren’t a completely new idea, with Bulgari and others jumping into the markets in recent months.
TAG Heuer and NFTs
NFTs gained popularity all over the world in 2021, with individual sales reaching into the tens of millions. TAG Heuer made the perfect decision when it decided to offer interesting services to its customers.
In spite of recent overall market conditions and cascading NFT prices, sales reportedly remain steady. The hype around NFTs is reaching critical mass, with public figures like Jimmy Fallon and Justin Bieber, as well as major businesses putting significant investments into the digital sphere. For many people, the parties’ actions call into question what all the attraction is about.
In order to understand the reasoning, people must first backtrack to 2014, when the first NFT came to life. They are blockchain-based tokens that authenticate digital assets, making them an ideal method for tracking music, art, and film creators and owners to make sure appropriate parties are compensated for their efforts.
NFTs are very interesting, to say the least. It is desirable to read many reviews and articles about NFTs. You can find the link to one such review here, rarity tools,
Therefore, profit is not the only reason that Bieber and other celebrities have been investing a lot of money into NFTs. Rather, many of them have found major appeal in what these digital avatars represent, freedom for artists, membership into a shared community, and a bridge toward the digital realm.