Though there are many case studies that showcase how TikTok could be used by brands and businesses, here we gathered some interesting examples for you to check out. We will look at a variety of companies from various industries to help you obtain ideas for your next TikTok campaign. Let us now begin.
#1 Gymshark
Throughout recent years, Gymshark has positioned itself as one of the world’s top fitness brands. The success of this business is largely due to its tremendous social media presence, notably Instagram. One of the successful strategies is to buy TikTok likes regularly for their new content on TikTok to grab the younger audience. However, in 2019, the organization concluded that TikTok was the greatest approach to reach a younger audience. Because of this challenge, individuals were encouraged to create personal goals and accomplish them in the time frame of 66 days. A year’s supply of Gymshark items would be given to the contest winners.
Gymshark’s hashtag resulted in more than 240 million views from user-generated content (UGC). If you incorporate buy TikTok views to your content, you can get a lot of audiences than expected. Even though it wasn’t directly linked to fitness, this was a win-win situation for the business, as it got a good amount of publicity while also projecting a great image. Contests and Branded hashtags may have a positive impact on a company for free or at a little cost.
Let’s move on to the next.
#2 Chiptole
Chipotle, a Mexican fast-food business in the United States, will be running a series of two TikTok challenges in 2019. To begin with, there was the #ChipotleLidFlip hashtag, when people posted videos of themselves attempting to perform remarkable lid flips. The challenge resulted in over 320 million views on all video content on TikTok from those participating in it.
#GuacDance was the hashtag used to encourage people to post videos of themselves dancing in response to a certain music. The business claimed a 99 percent rise in digital sales relative to the earlier year, which accounted for around 18 percent of their entire revenue.
Isn’t it amazing?
Because they knew that half of their clients were in Millennials and Gen Z, TikTok was a natural fit. As a result, they came up with the #Boorito challenge for Halloween, which has had over 4.2 billion views!
#3 Calvin Klein
In 2019, the well-known fashion brand Calvin Klein decided to go along the usual influencer marketing approach on TikTok.
Utilizing the hashtag #MyCalvins and 22 well-known creators like Kendall Jenner, were able to get almost 50 million views. While dressed in Calvin Klein apparel, each of the influencers discussed a specific issue that bothered them throughout the brief interview.
It appears as though this marketing strategy was successful in bringing the company closer to a youngsters, hipper demographic. Calvin Klein’s decision to join TikTok, as well as that of many other fashion brands, was a sound one.
#4 Red Bull
Digital campaigns from Red Bull have never failed to impress. Using TikToker Keeoh, they were able to get over 2 million views from one video.
The most significant takeaway here is that the brand leveraged on an existing trend without making any obvious attempt to promote or sell the product. If you’re looking for a low-sell influencer marketing strategy, this is the one for you. To summarise, TikTok is a powerful marketing tool for every business, regardless of size.
As long as you know how to navigate TikTok and follow the procedures we’ve outlined, you are ready to include it into your marketing strategy.
