These days almost all businesses are using video as a part of their marketing and promotion. They video in a number of ways such as on their social media channels, on YouTube, on their own websites, etc. The trend is happening because video is highly effective for sales purposes. In fact, it may be the most effective medium. Consider that huge numbers of people spend a ton of time online looking at videos.
In trying to keep costs down, some businesses are trying to edit their own videos in house. Is that wise? Or is it worth the investment to pay for professional video editing services?
Before we discuss this, think about some bad quality videos you’ve seen in the past. I’m sure you’ve seen some. Ask yourself if you watched the video all the way through. Most of the time with bad quality videos, people will cut out. They won’t watch the video all the way through. But with a good quality video, it’s the opposite. When you see a video that’s been professionally edited, you won’t really notice the editing, but you’ll watch the video all the way to the end. So right from the start, we can say that having a nicely edited video is important to business success.
Our Opinion: Hiring a Pro Editor is Generally the Best Way to Go.
Let’s face it. A pro editor is likely to be able to do a much better job at editing a video. You’re going to see and experience the difference. When you have an editor that’s been creating commercials and promo videos for many years, they’re going to know how to put the footage together effectively. They’re going to know how to give your video a polished and high-quality appearance. This will help with the effectiveness of the video and it will ultimately help sell. As I mentioned above, you’re less likely to lose viewers. You’re more likely to have viewers watch all the way through.
Sadly, when you put out a video that looks unprofessional, it’s going to reflect badly on your company. It says to the viewer that you probably don’t have quality products and services. It’s important to avoid this situation.
A really good editor will know how to create a video that tells your story and gets your unique message across to the viewer. They know how to avoid distracting edits and special effects. They understand concepts such as pacing, and they know how to get the best looking video with things such as color balancing.
Want to see some good quality samples? Visit Miami video production companies demos to see what would be considered high quality promo videos.
Also, consider that learning to edit takes time. Learning to be a really good editor can take years. Yes, you can purchase editing programs, but that doesn’t mean you’ll know how to use them to create a professional looking video with them. But, if you’re willing to put the time and effort into learning, it may eventually pay off for you in money saved.
Also Important: Where’s Your Video Footage Coming From?
Let’s talk about the video footage you’re using. This can make a difference.
There has been a recent trend. People are shooting their own footage with their phones. Since the pandemic, this has become somewhat more acceptable to the public.
If you’ve shot your own footage you might want to take it all the way and do your own editing. Although if you want to take your video up to a whole other level, using a professional editor is the way to go. It’s true that they will still be working with amateur footage. However, they can use that footage more effectively and they may be able to fix some things. For example, they may be able to take shaky footage and make it smoother. They can do things like color correct and they may be able to fix sound to some extent.
Also, Think about Using Stock Footage in Your Video.
Stock footage is amazing. It’s a way to get some great quality at a low price. You can avoid doing any shooting. This can reduce your costs dramatically. Most professional video editors buy into video libraries. They can get you footage related to your script, and they can weave it into your video. This allows you to have super high-quality video, and you won’t even need to pay to shoot it.
If you wish, you can also have your own footage and still photos in your video, mixed in with the stock video. This will allow your editor to personalize the video. You’ll be able to feature your own products as well.
No matter how you’re planning to get your footage, we recommend hiring a professional video editor to put your footage together.
If you’re looking for a business focused video editor, consider hiring one from Ball Media Innovations. They off your own personal video editor at very reasonable and affordable prices.